What are custom surveys?
Custom surveys are in-app modals used to find the direct answers of questions from users. Users can respond with 3 types of answers: radio buttons, checkboxes and free response comments. A comment field can be added to a radio button or checkbox for further elaboration.
Direct, short questions with clear answers will provide the best feedback from users. More information can be provided in the body before the questions themselves are written. Please note that special formatting, pictures, and links can only be placed in the body, not in the question.
Radio button answers are designed for questions where only one response from a list of responses is desired.
Checkbox answers are designed for questions where multiple and varied responses are allowed or encouraged.
Responses from questions with Radio Buttons and Checkboxes can include a comment box. Users can explain their responses or add responses that better fit their opinions.
Example survey question
A custom survey can have as many questions as needed but more than 3 questions will not fit the viewable area and will lead to scrolling within the modal window. The viewable area of custom surveys is restricted to 650 by 365 pixels.
Examining Survey Results
Multiple choice survey results are displayed as a bar graph. Individual results can be examined by clicking on the VIEW QUESTION RESULTS button.
Comment results are viewable by clicking on the VIEW CUSTOM COMMENTS RESULTS.
Example of checkbox question results
Before designing a custom survey, ask yourself, what do you want to learn about your users? Phrase all questions in a way to fit in with your objectives. Ask questions that are short and clear, but also useful and insightful.
Keep surveys relatively short. More than 4 questions may discourage accurate responses in favor of faster completion or even survey dismissal.
Pay special attention to user comments. Users taking time to type responses will have valuable opinions to learn from. What can you learn from the tone of their responses?