In an Announcement, you can turn an image into the Take Me There action by hyperlinking the image to the campaign specific url.
First, create the campaign specific Take Me There url.
Replace campaign_id with the 4 digit campaign id number in the address bar. It is the 4 numbers at the end of the Edit Campaign url.
In the Body Content, click Edit on the image, then, add your new campaign specific url as the link.
Then you're done! Now, clicking on the image will lead your users to the next page and this data will be tracked in UserIQ!