You can customize your tours' messages and their buttons completely. Each tour can be fit to your company branding and preference. Use rich text to customize the text inside the in-app message for each step of the tour. You can also use the rich text editor to insert video links and images to show them within your in-app message. You can also choose to automatically scroll the page for users during the tour to increase the level of engagement.
Each button can be defined to move to the Next step, Back a step, End the tour, Link to another tour, and Take me to a page in the website/application. The text inside the buttons is also customizable.